killer app

Here at EQO we have a giant mobile phone library consisting of just about every type of phone imaginable. Us lucky employees get to try everything and take our pick. My mainstay to date has been the Nokia E61i, a Symbian, wifi enabled, full keyboard super phone that's as functional as it isn't sexy. Lately, I've been carrying the iPhone in my leisure time while still using the E61i at work (EQO doesn't run on the iPhone, yet). I must confess that I now love the iPhone and loathe switching back to the E61i every day. While the iPhone isn't technically more advanced than my E61i, it is supremely better to use. This giant leap in mobile experience got me thinking about the future of mobile in general. Now that calling/texting, mp3 players, cameras, push email and so much more is ubiquitous, what's next?

1. Web on mobile, not mobile web. Thanks to iPhone, I can now use the web, the real web, on my phone. The real web differs from the mobile web (scaled down versions and bad interfaces) in that it doesn't suck. In the future, all phones will be like iPhone in that the web experience will not suck. The proof is in the hits, Google is finding out.

2. GPS will bring us killer location based services. Google Maps Mobile can now tell me roughly where I am and tell me about nearby businesses of the kind I am looking. Soon enough, I'm expecting my phone to tell me stuff without my asking it:
Phone: Hey Chris!
Chris: Yeah, Phone?
Phone: There's a bar 30m ahead then 20m right that your brother-in-law Erik loves. Try the Scottish Ale.
Chris: Thanks phone, I'll check it out.

3. Real Applications. The mobile app market is growing and improving, but is only exploited by the brave few technical souls willing to suffer with installation and connection problems (generally caused by the near sightedness of mobile operators in general). With the advent of open platforms (Android) and the web on mobile (not the mobile web!), developers will be able to easily build and distribute applications to wireless devices. I'm expecting to be able to do all that I do on my PC, much of which is increasingly web based, on my phone, just as easily.

4. Real Usability. The traditional phone interface at its basest level presents a list of contacts with some options. Generally, this is where people spend 90% of their time even though their phones can surf the (mobile) web, play music, take pictures, and then some. The iPhone was a great leap in usability. It's the most discoverable phone I've ever used. Technopeasants can easily figure it out. I believe the iPhone affect on mobile usability perception will enable the majority to take advantage of what phones can technically already do, beyond calling and texting.

5. Media Factories. We are seeing this now. The most potent of phones are media factories, but again only for the technocracy. Currently, it is too challenging and/or costly for most people to shoot video and beam pictures around. This will change. Facebook mobile image uploads are just the beginning. Lifecasting, live reporting, photo diaries, and the like will become easier to produce and distribute.

6. Modu. While I hate pre announcement hype videos that don't tell you what the product is going to be, I must say I was pleasantly surprised to find out about Modu. Modu is essentially a next generation SIM card, a SIM card that makes calls. As a SIM card is to a phone, Modu is to all other electronic devices. I'm eager to see what they have in store for their modular gem.

7. Real VoIP. There are many mobile voip services out there, including a bright shiny orange one from EQO. None are truly the equivalent of Skype on a PC. Services using wifi aren't truly mobile, not until wifi covers the world and handoff is perfected. Services using 3G connections still require a contract with a mobile operator. All other VoIP services provide a cost benefit via other mechanisms. Existing mobile voip services are great, but they are only steps towards pure voip.

iPhone is the best mobile I've used to date that makes powerful mobile services usable. I'm not just saying that as an Apple fanboy, I really believe its the best phone ever. I can't wait to see how the rest of the industry will respond to its brilliance. One thing is for certain, things are looking up for the consumer.

Chris
EQO Customer Evangelist